Are You Giving Your Mailing List Enough Love?
Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing […]
Tag: Direct Mail
3 Tips for Creating a Visual Brand
Top brands have key written marketing strategies, but they have visual strategies too. Think about some of today’s most iconic brands—Nike, McDonald’s, […]
It’s all about Relationship Marketing!
What makes 1:1 marketing work? What turns an average campaign into an outstanding success? Is it the graphic design or the mailing […]
How Much Do Bad Addresses Cost You?
You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? […]
Survey: Direct Mail on the Rise for Customer Acquisition & Retention
Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which […]
Don’t Ditch Your Data – Fix it!
Think you don’t own enough data to do personalized marketing? That might not be the case. Often marketers do own enough data, […]
Can Postal Automation Save You Money?
05You’ve heard the advertisements. “When we save money, YOU save money!” When the retailer gets a deal, they pass the savings along […]
The Reply Card: Art or Afterthought?
The sales letter, lift letter, and brochure tucked inside your direct mail package all share one purpose – to compel the reader […]
How Do You Spell Success? C-O-N-V-E-R-S-I-O-N
When you think about evaluating the success of a marketing campaign, what comes to mind? For many marketers, it’s response rates. However, […]
Personalized Marketing: It’s Mainstream
From personalized coupons arriving in the mailbox to “just for you” recommendations in the inbox, personalized marketing is everywhere. In fact, in […]