Steve Bearden
    The digital printing renaissance is still going strong, and that’s not changing anytime soon! In 2022 and beyond, you can expect positive changes for your business, how you interact with your customers and the print industry at large.
    The impacts of the digital printing industry have been felt across virtually every other industry – and this year as we move through the COVID-19 pandemic, you can expect even bigger and better things to come. Let’s take a look at how digital printing is evolving in 2022!
    Printing is Not Dead
    Since digital printing presses were first introduced in the 1990s, technology has radically transformed the way we do marketing, packaging, and customer service. We’ve said it many times on the Linemark blog: the print industry is alive and well. In fact, commercial digital printing is growing at an ever-expanding rate – the commercial printing industry is expected to generate $900 billion in revenue in 2022.
    Political figures, small businesses, huge enterprises, non-profits, hospitals, schools and universities, and individual consumers need high-quality materials printed every day. Even as the world continues to change, the love of printing will stay consistent for years to come.
    Big Changes in the Digital Printing World?
    Technological growth has always meant more affordable, more profitable ways for businesses to expand their offerings. As digital printing equipment becomes more efficient, experts expect profit margins to increase dramatically. Marketers know that the more exposure they get for their brands, the better they’ll perform each year, so digital printers can expect business to keep on growing.
    Commercial printing companies are also seeking to diversify as a way to adapt to the changing ways businesses handle their print marketing strategies. After many print suppliers lost business during the COVID-19 pandemic, they’ve started to widen the array of products and services they offer rather than remaining in narrow niches. Successfully providing everything your clients need when it comes to their printed materials means they won’t have to go anywhere else to handle their print marketing campaigns.
    Online Print Orders Are Bigger Than Ever
    Both businesses and consumers love the convenience offered by online digital printing, and that’s not going anywhere. Now that commercial print companies offer online uploads of images and designs for photo books, greeting cards, brochures, signage, and more, the industry has been fully reimagined. In fact, within the next decade it’s likely we’ll see online ordering as the number-one way people order their digitally printed materials.
    The advent of online ordering also means that commercial print companies can create more jobs and hire more people in their local markets. This both increases the rate of growth for their businesses and supports their local economies. See our article about Online Orders.
    Value-Added Services in eCommerce
    As digital printing technology advances, commercial printers are able to provide value-added services with a wide variety of options for data collection – especially when they receive electronic orders through their websites. Retailers of all shapes and sizes are developing strategies to create stronger relationships with their customers to connect on a more one-on-one basis and digital printing companies are keeping their eyes trained on these developments more than ever.
    Want to learn more about the digital printing industry or how you can make your mark on your industry with high-quality digitally printed materials? Reach out to the team at Linemark today!
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