Leads Need Nurturing, Too!

It would be great if everyone who responds to a print or email contact would make a purchase right away, but they […]

If you want to sell a kid a toy, invite him to play with it in the toy store. Once the child […]

From a consumer perspective, there isn’t print marketing or digital marketing. It’s all just marketing. What consumers care about is the relevance […]

With today’s tight budgets, every marketing dollar counts. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses […]

You may have heard a new term circulating around the marketingverse, “omnichannel,” and wondered how it differs from a more familiar term, […]

Is your marketing getting tired? Is your target audience tuning out your mailings because you’re sending the same campaign over and over? […]

In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs […]

Are you familiar with value engineering? It’s a fancy way of saying that you are scrutinizing every aspect of a project, whether […]

Every year, Target Marketing surveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” […]

One topic that has fascinated marketers for decades has been buyer psychology. What makes people buy? What types of messaging are the […]