Not Personalizing Yet? 3 Data Points You Need to Know

Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a […]

You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout […]

Want to grow your business? Here are five marketing ideas to build your business. Mail it! Not only is the power of […]

One of the hottest shows on television is “Fixer Upper,” in which husband and wife team Chip and Joanna Gaines turn outdated […]

Every day, thousands of marketing contacts clamor for your customers’ attention. What will make these customers stop and take the time to […]

You’ve worked hard to obtain great customers, and you have an ongoing direct mail program to help retain them. But what happens […]

Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop marketing […]

What are the world’s top marketers thinking as they enter 2018? Salesforce.com decided to ask them. Every year, the company surveys marketers […]

Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that […]