What’s Your Plan to Re-Engage Lapsed Customers?

You’ve worked hard to obtain great customers, and you have an ongoing direct mail program to help retain them. But what happens […]

Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop marketing […]

What are the world’s top marketers thinking as they enter 2018? Salesforce.com decided to ask them. Every year, the company surveys marketers […]

Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that […]