Category: Marketing
How to Stay in Touch Without Being Annoying
What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said […]
Tips for Reducing Customer Churn
Let’s be honest. Customer churn is part of business. The question isn’t how to stop customer churn. It’s how to reduce it, […]
Five “Best in Class” Marketing Elements
Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing […]
Get Your Pre-Game On! 4 Steps to Effective Targeting
When creating any direct mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan […]
QR Codes Connect Marketers and Buyers in Today’s World of Social Distancing
In today’s world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers […]
When It Comes to Typography, Look Like a Pro
What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to […]
How to Stay in Touch Without Being Annoying
What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said […]
Consumers Continue Their Love Affair with Print
Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage […]