Digital Printing Archives

“Make It Easy for Me to Buy”

Want to boost responses to your marketing campaigns? Here is a simple tip. Tell people what you want them to do and […]

Want to ensure that your direct mail is in line with today’s best practices? Here are 5 items that should be on […]

Most marketers define the success of a print marketing campaign in terms of what they gain — responses, conversions, or dollars flowing […]

Want to knock your 1:1 (personalized) printing campaign out of the park? Do more than personalize the document. Use your data to […]

If you want great marketing results, it’s important to personalize text, images, and other content based on what you know about the […]

There is not doubt — we love personalized print. We love it because it works. What’s important, however, is understanding why it […]

With an arsenal of 6 high-production digital presses running 24 hours a day, you would think that would be enough to handle […]

What could you learn by conducting customer surveys or focus groups more often? The number of doors of opportunity opened by the […]

Data mining is the foundation of great personalized marketing, but it often strikes fear into the hearts of many marketers. The reality […]

There is a reason retailers put samples and displays in high-traffic areas. People who can openly see and touch the merchandise are […]