Using the “Describe and Predict” Model
Want to knock your 1:1 (personalized) printing campaign out of the park? Do more than personalize the document. Use your data to […]
Want to knock your 1:1 (personalized) printing campaign out of the park? Do more than personalize the document. Use your data to […]
There is not doubt — we love personalized print. We love it because it works. What’s important, however, is understanding why it […]
If you like multi-channel marketing, here is some good news. According to a survey conducted by WoodWing Software, you’re about to get […]
It’s true—e-mail is inexpensive, easy to personalize and highly trackable. The trend however is toward cross media, with marketers using the best […]
During the first week of January this year it was announced that Linemark (Upper Marlboro, MD) has signed an agreement of a […]
Data mining is the foundation of great personalized marketing, but it often strikes fear into the hearts of many marketers. The reality […]
How much do you really know about your customers? If you know more than basic customer profile and purchase history, you know […]
Remember those pixelated squares you used to scan with clunky apps? QR codes (Quick Response codes) have come a long way since […]
In today’s dynamic landscape, crafting a successful marketing campaign requires more than just catchy slogans and flashy visuals. To truly resonate with […]
Printing in 2024: 5 Reasons Paper Beats Pixels in a Digital Age In the age of instant connection and digital domination, it’s […]