Inside “the Best of the Best”
How is a “best-in-class” marketer defined? What makes these companies different? According to the Aberdeen Group, best-in-class marketers are defined as being […]
Category: Internet Solutions
Are Your Response Incentives and Marketing Goals Properly Matched?
When prospecting, many marketers use some kind of incentive to boost response. But let’s face it. Not all incentives are created equal. […]
Colors Equal More Direct Mail Opens
Studies have shown that using color on the outside of your direct mail envelope equals higher open rates. In fact, one study […]
Can Boosting Response Rates Be This Simple?
When marketers think about successful 1:1 campaigns, they think about factors such as the creative, the offer, the mailing list, and the […]
Too Good to Be True? Amazing Marketing Channel Does It All!
Quick! Name a marketing channel that does the following amazing things: • Offers a massive 8.5” user interface — double the size […]
What’s Your Brand Identity?
What is your company’s brand identity? Do you even know? Whether you realize it or not, all of the choices you make, […]
What Motivates Charitable Giving?
If you are a nonprofit, you know how critical direct mail is to your fundraising efforts. But do you know what motivates […]
“Make It Easy for Me to Buy”
Want to boost responses to your marketing campaigns? Here is a simple tip. Tell people what you want them to do and […]
Some Customers Still Hard to Reach by Email
Did you know that, even in today’s multichannel media environment, some customer segments are more difficult to reach by email than others? […]
3 Ways to Measure Success
It is always critical to quantify the effectiveness of your marketing efforts. But how do you define success? Particularly with 1:1 printing, […]