The Right Content at the Right Time
Increasingly, marketers are looking at the sales process as a set of stages, with each stage of the process requiring different types […]
Category: Internet Solutions
Targeting High-Value Millenials
Why must you target Millennials in your strategy? Because once their loyalty is secured, they are more likely than non-Millennials to share […]
Introducing the HP Indigo 10000
Did You Know? There is a buzz here! Linemark has completed the installation and G7 Certification of three new HP Indigo Digital […]
What Should You Know About Your Customers, but Don’t?
Do you have enough data in your marketing list to make your targeting as effective as it can be? If not, you […]
Tap the Subconscious, Win the Sale!
Want to create direct mail that motivates to action? Take some tips from the advertising industry. These tips are based on human […]
Why Drip Marketing?
Want more sales? Use the power of print to fuel your drip marketing efforts. Drip marketing is the use of a consistent, […]
Avoid the Pitfalls of Lifetime Customer Value
Over the last several years, much has been written about the benefits of measuring lifetime customer value (LCV). The theory is that […]
Personalized Print: Are You Focused on the Right Things?
For customers first getting involved in 1:1 print marketing, the question that inevitably arises is, “How can I maximize my investment?” This […]
Better Copy Gets Better Results
When writing marketing copy for your direct mail, email, and other marketing communications, do you focus on features and benefits? If so, […]
Print Marketing Lessons from One of the Most Successful Campaigns in History
We all remember the original Old Spice “Smell Like a Man” commercial with the male spokesperson stepping out of the shower wrapped […]