Linemark Printing has expanded its LayFlat book production lines to include two Imaging Solutions fastBook Professional 1000 binders. “We installed our first […]
Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing […]
When creating any direct mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan […]
In today’s world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers […]
Fundraising is the lifeblood of any nonprofit. If you want people to give to your mission, they need to know about your […]
It’s a standard rule of thumb in marketing. It costs 10 times less to keep the customers you have than to generate […]
What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to […]
What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said […]
When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give […]
Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage […]
