Aaron Dunn

Business signage used effectively

Did you know that nearly 76 percent of consumers said they entered a business they’d never visited before based on its signage?

Business signs are incredibly powerful at encouraging and enticing potential customers to do business with you. That’s why when you set out to create new business signage, you don’t want to make any major mistakes that could actually harm your business.

Today, let’s take a look at the five most common mistakes businesses make with their signage and how you can avoid them!

1. Writing Mistakes

Let’s get this one out of the way first – if you include typos like spelling errors or incorrect information in your business signage, you customers will take notice. Writing mistakes on a billboard, poster, or another piece of signage immediately shows that attention to detail isn’t one of your strong suits. What customer wants to do business with a company that can’t even get its signage right?

Plus, a mistake like printing the incorrect phone number or address on signage can cost you some serious business down the road. Your best bet is to rely on a professional designer or copywriter to ensure you get everything right long before your signage goes to the printers.

2. Weak, Uninspired Signage Design

Drive through any small town and you’re sure to see some pretty sad signage. Businesses – especially those that don’t care as much about beating the competition – will frequently cut corners and go with the blandest, boring signage possible. They’ll also fail to include a clear call-to-action or anything else truly relevant to their business or their branding. To succeed, your printed business signage should have eye-catching images, vivid colors, and a streamlined, clean design.

3. Poor Structuring

When designing your signs, make sure you plan out the size and shape of everything with proper contrast in mind. Your font choice, colors, and material selection should complement each other in a way that makes everything fully legible while still catching the eye. This principle applies to billboards the same as it applies to menus and indoor signage – don’t have your brand images and logo dominate the signage over the important text information or else potential customers won’t get the message you’re trying to send.

4. Incorrect Color Choices

If the colors you select for your font, background image, and material don’t mesh well, your business signage could be totally illegible. In other words, your potential customers will have no idea what you’re trying to say. Make sure that the lettering and background colors your words are printed on contrast – if they are too similar, they’ll blend together and viewers will have to strain their eyes to make them out. Your best bet is to try out different color combinations to find the best color pairings before you actually have your business signage printed.

5. Going for Cheap on Business Signage

You want to make sure that the materials you choose when printing any type of signage are high quality. Otherwise, you’ll end up with a flimsy, short-lived piece of signage that wasn’t worth the money you put into it. Businesses love saving money, but one place where you should always spend a little extra is where people will see your commitment to quality. Since signage is public-facing, your choice in material and print quality will quickly reflect the quality of your business. Such a small detail can have significant impact on the way people feel about you and can determine whether or not they choose to do business with you.

If you’d like to learn more about business signage printing, reach out to the commercial printing experts at Linemark. We’ve helped countless businesses with their print marketing efforts over the years and can’t wait to do the same for you. Contact us today!

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