Aaron Dunn

Digital print signs being created in a digital printer

Ever wonder what benefits digital print signs could provide your business?

If so, great! This post is perfect for you!

Today, we’ll discuss the differences between digital and traditional offset printing, followed by 5 benefits that digital print signs can offer your business.

What is the difference between offset printing and digital printing?

Offset printing is a traditional print process that has been around for centuries. It is a process in which images are placed on water-moistened plates then layers of ink are applied to the plates; the ink adheres to the image and the image is transferred to a rubber blanket and is later applied to a printing surface of choice.

Digital printing is a newer printing technique and is the fastest growing print technology. This technique involves a process in which the ink is applied directly to the substrate. The wide variety of substrates includes vinyl, glass, metal, cardboard, and more. Here at Linemark, we use top-of-the-line printers including the HP Indigo 12000 & 7900 and the Ricoh Pro C9210. These printers allow us to digitally print endless varieties of signage projects to meet your business needs.

Digital Print Sign Benefits

1. Customization

Digital printing has paved the way for endless customization options like full color, complex color gradations, and exact color matching. When it comes to digitally printed signs, the data is stored digitally, making it quicker and easier to make adjustments, enhancements, or variations to your designs.

2. Digital Print Signs = Affordability

Unlike traditional offset printing, digital printing needs minimal preparation and allows for changes to be made instantly and at affordable rates. It also allows for one-off printing, something traditional printing cannot do. This reduction in time and materials means a quicker turnaround and lower costs for your company.

3. Environmental Sustainability

Going green and focusing on your sustainability efforts are not only good for the planet, they’re good for your business. Unlike offset printed signs, with digital print signs, printing plates are not needed for the creation, set up, and production of each sign. Digital print uses less energy, produces less waste, and has a smaller carbon footprint overall.

In addition, Linemark is certified by the Forest Stewardship Council (FSC C005744) for sourcing our paper from well-maintained forests. We are committed to sustainability by offering recycled paper and soy-based inks, reducing waste and the use of chemical solvents, and through educating our customers and employees on the values of sustainable printing and energy efficiency.

4. Quality and Durability

Digital print allows for the highest levels of accuracy and quality. Carefully chosen ink options provide your business with high-quality signage specifically fit for the exact environmental requirements of the location like UV inks for harsh weather, dye-based inks for indoor fine art, and dye-sublimation inks for fabric-based banners and flags.

5. Versatility

The variety of specialty inks and substrates available for digital printing provides endless signage possibilities for your business. Yard signs, banners, vehicle wraps, and hoarding are all possible with digital printing.

Is your business ready to experience the benefits of using digital print signs? The Linemark team is ready to assist you. We will work with you to create customized, high-quality graphics on top-grade materials that suit all of your signage needs. Give us a call today!

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