by David Ashton | Jan 29, 2014 | E-Business, Internet Solutions, Mailing Distribution
It’s true—e-mail is inexpensive, easy to personalize and highly trackable. The trend however is toward cross media, with marketers using the best of multiple media to reinforce one another. But with the success of e-mail, some marketers might be tempted to jettison...
by David Ashton | Jan 27, 2014 | Internet Solutions
During the first week of January this year it was announced that Linemark (Upper Marlboro, MD) has signed an agreement of a tuck-in acquisition of Anaconda Press (Forestville, MD). The acquisition will bring about benefits to Anaconda customers by providing a greater...
by David Ashton | Jan 20, 2014 | Digital Printing
What could you learn by conducting customer surveys or focus groups more often? The number of doors of opportunity opened by the information gathered from these efforts might surprise you. As part of its 1-1 marketing effort, the National Hockey League asked fans to...
by David Ashton | Jan 9, 2014 | Digital Printing, E-Business, Internet Solutions, Mailing Distribution
Data mining. It is the foundation of great personalized marketing, but it strikes fear into the hearts of many marketers. The reality is that this fear is unfounded since data mining is well within the grasp of any sized marketer. Let’s break it down into three simple...
