How Much Do Bad Addresses Cost You?

You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? Just how costly can bad addresses be? In a webinar sponsored by Epicomm, the Association for Leaders in Print, Mail, Fulfillment, and Marketing...

Tap the Subconscious, Win the Sale!

Want to create direct mail that motivates to action? Take some tips from the advertising industry. These tips are based on human psychology that smart advertisers know. Don’t miss out! People like to be part of something new. If something exciting is going on, they...