Integrating Direct Mail and Digital Marketing: The 2026 Omnichannel Guide
While digital ad spend is projected to reach $740 billion in 2024, the average consumer now ignores 82% of the display ads they encounter. It’s a…
Tag: PURLs
Measuring Direct Mail Effectiveness: The Strategic Guide to Attribution and ROI in 2026
A 2024 report from the Association of National Advertisers shows that direct mail generates a 112% return on investment, yet 40% of marketers still…