How Much Do Bad Addresses Cost You?
You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? […]
Category: Mailing Distribution
Response Rate, Cost Per Lead, Cost Per Sale
When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? […]
Survey: Direct Mail on the Rise for Customer Acquisition & Retention
Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which […]
Don’t Ditch Your Data – Fix it!
Think you don’t own enough data to do personalized marketing? That might not be the case. Often marketers do own enough data, […]
Freshen Up! Give Your Mailing List a Makeover!
When was the last time you updated your customer or marketing database? One month? One year? Five years? Never? Your marketing database […]
Can Postal Automation Save You Money?
05You’ve heard the advertisements. “When we save money, YOU save money!” When the retailer gets a deal, they pass the savings along […]
The Reply Card: Art or Afterthought?
The sales letter, lift letter, and brochure tucked inside your direct mail package all share one purpose – to compel the reader […]
How Do You Spell Success? C-O-N-V-E-R-S-I-O-N
When you think about evaluating the success of a marketing campaign, what comes to mind? For many marketers, it’s response rates. However, […]
Personalized Marketing: It’s Mainstream
From personalized coupons arriving in the mailbox to “just for you” recommendations in the inbox, personalized marketing is everywhere. In fact, in […]
Interactivity Gets Results!
There is a reason pet stores put kittens and puppies into open cages in the center of the main aisle. Customers who […]