Cover Your Bases: Designing for Everyone’s Eyes
When designing a print marketing piece, we tend to think about our target audience in terms of what they buy and what […]
Author: Steve Bearden
3 Multichannel Marketing Stats to Inspire You
Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel […]
Get More from Your Print Budget with Retargeting
You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the […]
Want to Sell More? Keep It Dripping!
If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works. The marketer sends […]
What to Expect with a Best-in-Class Direct Mail Provider
Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are […]
Why Your Text Should Have Color, Too
When it comes to images, we know that color pushes the needle when it comes to motivating buyers. A picture of a […]
Why Does Channel Selection Matter?
When it comes to choosing marketing channels, marketers can make many assumptions. Millennials always want digital, the Silent Generation wants print, but […]
3 Ways to Sell More to Existing Customers
Think you have to go out and drum up new customers in order to increase your sales? Prospecting is an important tool for […]
5 Keys to Customer Acquisition
Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct marketers […]
Keep the Conversation Going!
When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the […]