5 Tips for Value Engineering Your Print Projects

Are you familiar with value engineering? It’s a fancy way of saying that you are scrutinizing every aspect of a project, whether […]

Every year, Target Marketing surveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” […]

One topic that has fascinated marketers for decades has been buyer psychology. What makes people buy? What types of messaging are the […]

Your customers are a hot commodity. Everybody wants them. So how do you keep them loyal to you? Make your relationship so […]

Which marketing technique works better? Communicating everything to your prospects all at once? Or feeding them pieces of your message over time? […]

Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal evidence […]

Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a […]

You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout […]

Want to grow your business? Here are five marketing ideas to build your business. Mail it! Not only is the power of […]

One of the hottest shows on television is “Fixer Upper,” in which husband and wife team Chip and Joanna Gaines turn outdated […]