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Home / News / 2015 / December

Avoid the Pitfalls of Lifetime Customer Value

by David Ashton | Dec 21, 2015 | E-Business, Internet Solutions

Over the last several years, much has been written about the benefits of measuring lifetime customer value (LCV). The theory is that if you can determine the revenue potential of all of your customers, you can direct your marketing resources to the accounts that have...

Personalized Print: Are You Focused on the Right Things?

by David Ashton | Dec 10, 2015 | Digital Printing, Internet Solutions

For customers first getting involved in 1:1 print marketing, the question that inevitably arises is, “How can I maximize my investment?” This question often creates great angst about how much data they have and whether or not that data is sufficient to personalize the...

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