Using Print Materials to Drive Traffic to Your Website & Social Media Platforms

Have you ever flipped through a magazine or peeked into a storefront window when a QR code catches your eye? You scan it with your smartphone, and suddenly you’re taken to a website or social media marketing page with more information about the business or product. This is just one example of how print materials can drive traffic to websites and enhance social media marketing.

By incorporating strong calls to action and QR codes into your print materials, you can easily direct customers to your online presence and increase your visibility on the web. In this post, we’ll explore a few ways you can use print materials to drive traffic to your website and social media channels, and how Linemark can help your business succeed.

Using QR Codes to Drive Traffic

QR codes are barcodes you scan with a smartphone which quickly and easily direct customers to a specific website or social media page. By including a QR code on your print materials, you can make it easy for customers to find and follow your online presence.

To use QR codes effectively, make sure they are placed in a prominent location on your print materials and that they are easy to scan. You should also include a brief explanation of what the QR code does and how to scan it so that customers know what to expect when they use it.

Incorporating Calls to Action

Calls to action are phrases or statements that encourage the reader to take a specific action, such as visiting your website or following you on social media. By including calls to action on your print materials, you can encourage customers to visit your online presence and learn more about your business.

For example, you might include a call to action on a brochure that reads “Visit our website to learn more about our products and services.” This not only directs customers to your website, but it also provides a reason for them to visit, increasing the chances that they will take action.

It’s important to make your calls to action clear and specific. Use strong, action-oriented language and make sure the action you want the reader to take is clear.

Using Social Media Marketing

Incorporating social media marketing into your print materials is another effective way to drive traffic to your online presence. By including URLs to your social media accounts on your print materials, you can make it easy for customers to follow you and stay up to date on your latest products, services, and promotions. You can also use social media to promote your print materials and drive traffic back to your website and social media channels.

Overall, using print materials to drive traffic to your website and social media channels can be a powerful way to increase your online visibility and reach a wider audience. By incorporating QR codes, calls to action, and social media marketing into your print materials, you can easily direct customers to your online presence and build a strong online presence for your business.

If you’re interested to learn more about how Linemark can help you use print materials to drive traffic to your website and social media channels, we’d love to hear from you. Contact our team today to learn more about our commercial printing services and how we can help your business succeed.