Don’t Ditch Your Data – Fix it!
Think you don’t own enough data to do personalized marketing? That might not be the case. Often marketers do own enough data, […]
Tag: Direct Mail
Can Postal Automation Save You Money?
05You’ve heard the advertisements. “When we save money, YOU save money!” When the retailer gets a deal, they pass the savings along […]
The Reply Card: Art or Afterthought?
The sales letter, lift letter, and brochure tucked inside your direct mail package all share one purpose – to compel the reader […]
How Do You Spell Success? C-O-N-V-E-R-S-I-O-N
When you think about evaluating the success of a marketing campaign, what comes to mind? For many marketers, it’s response rates. However, […]
Personalized Marketing: It’s Mainstream
From personalized coupons arriving in the mailbox to “just for you” recommendations in the inbox, personalized marketing is everywhere. In fact, in […]
Better Copy Gets Better Results
When writing marketing copy for your direct mail, email, and other marketing communications, do you focus on features and benefits? If so, […]
Linemark Printing Inc. Installs MCS Perfect Match Mailing System
Upper Marlboro, MD – July 13, 2015 – Linemark Printing Inc. has announced that it has installed a new MCS Perfect […]
Use Personalization to Save on Postal Costs
As marketers, we live in a world of never-ending postal rate increases. Fortunately, there are steps you can take to offset those […]