5 Benefits to Having an Up-to-Date Mailing List

With today’s tight budgets, every marketing dollar counts. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses […]

You may have heard a new term circulating around the marketingverse, “omnichannel,” and wondered how it differs from a more familiar term, […]

Is your marketing getting tired? Is your target audience tuning out your mailings because you’re sending the same campaign over and over? […]

In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs […]

Are you familiar with value engineering? It’s a fancy way of saying that you are scrutinizing every aspect of a project, whether […]

Every year, Target Marketing surveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” […]

One topic that has fascinated marketers for decades has been buyer psychology. What makes people buy? What types of messaging are the […]

Your customers are a hot commodity. Everybody wants them. So how do you keep them loyal to you? Make your relationship so […]

Which marketing technique works better? Communicating everything to your prospects all at once? Or feeding them pieces of your message over time? […]

Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal evidence […]