When It Comes to Typography, Look Like a Pro
What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to […]
Category: Marketing
How to Stay in Touch Without Being Annoying
What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said […]
Consumers Continue Their Love Affair with Print
Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage […]
Cover Your Bases: Designing for Everyone’s Eyes
When designing a print marketing piece, we tend to think about our target audience in terms of what they buy and what […]
3 Multichannel Marketing Stats to Inspire You
Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel […]
Inboxes Overflowing, Hearts Intact: Why Physical Mail Still Thrives in 2024
In a world dominated by digital communication, it’s easy to wonder: Does physical mail still matter? The answer, surprisingly, is a resounding […]