3 Steps to Data Mining
Data mining. It is the foundation of great personalized marketing, but it […]
Category: E-Business
If They Touch It, They Buy It!
There is a reason retailers put samples and displays in high-traffic areas. […]
Case Studies: Consumers Use QR Codes
QR Codes give shoppers and other consumers access marketing or product information […]
Learning the Basics of Great Campaigns
1:1 printing. Personalized URLs. Multi-channel marketing. Today’s marketing strategy is a lot […]
Want to be a Best-in-Class Marketer?
Do you want to be a best-in-class marketer? In survey after survey, […]
Using Google Analytics to Track Your Progress
If it was your New Year’s resolution to improve the effectiveness of […]
Elements of a Successful Cross-Media Campaign
Want to energize your print campaign? Add demographic or psychographic segmentation and […]
Don’t Be Afraid to Say You’re Sorry
When most of us mess up, we’re likely to try to hide […]
Using Print to Support Inbound Marketing
One of the fast-growing categories of marketing is inbound marketing, or drawing […]
Good QR Code, Bad QR Code
QR Codes have been called the marketing tool that marketers love to […]