Putting 1:1 Printing to Work
When we think of 1:1 printing, we tend to think of dedicated […]
Category: E-Business
Promote Your Brand by Promoting Your Customers
Everyone wants to be appreciated, especially customers. Why not try using simple […]
Print Marketing Lessons from One of the Most Successful Campaigns in History
We all remember the original Old Spice “Smell Like a Man” commercial […]
Interactivity Gets Results!
There is a reason pet stores put kittens and puppies into open […]
Use Personalization to Save on Postal Costs
As marketers, we live in a world of never-ending postal rate increases. […]
What Consumer Behavior Tells You About Marketing
The New Coke. Pizza Hut Low-Calorie Pizza. Earring Magic Ken. What do […]
Can 1:1 Print Save You Money?
When we think of 1:1 marketing, we think about higher response rates, […]
Inside “the Best of the Best”
How is a “best-in-class” marketer defined? What makes these companies different? According […]
One-Two Punch Delivers Results
Want to increase the results of your direct mail campaigns? Try a […]
Combining 1:1 with Ingenuity = More Sales
Sometimes, the power of personalization goes beyond the direct sale. A little […]