Is Your Print Project Really Finished?
Any marketer has access to high-quality printing, but far fewer take the time to invest in high-quality coating. For those that do, […]
Author: Steve Bearden
3 Tips for Creating a Visual Brand
Top brands have key written marketing strategies, but they have visual strategies too. Think about some of today’s most iconic brands—Nike, McDonald’s, […]
9 Components Every Marketing Campaign Must Have
Want to make your marketing campaigns the most effective they can be? Be sure to hit all of the key marketing components. […]
Top Reasons to Use More Visual Content
You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter. You know your audience. Your message […]
How Strong Is Your Direct Mail Foundation?
Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first. Before setting your designer […]
The Hottest New Market: Your Own Customers!
Often, when we want to boost revenues, we think about drumming up new customers. But why not look to your existing customers […]
Leads Need Nurturing, Too!
It would be great if everyone who responds to a print or email contact would make a purchase right away, but they […]
More Better Results? Go Interactive!
If you want to sell a kid a toy, invite him to play with it in the toy store. Once the child […]
Bring Out the Best in Your Channels
From a consumer perspective, there isn’t print marketing or digital marketing. It’s all just marketing. What consumers care about is the relevance […]
5 Benefits to Having an Up-to-Date Mailing List
With today’s tight budgets, every marketing dollar counts. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses […]