Create Direct Mail with Stopping Power
Every day, thousands of marketing contacts clamor for your customers’ attention. What will make these customers stop and take the time to […]
Author: Steve Bearden
Want Great Direct Mail? Do This!
Want to get the most out of your direct mail budget? Want to get the maximum return on your investment? Here are […]
Want More Loyalty? Reward Your Customers!
One of the most powerful ways to deepen customer loyalty is to reward your customers for sticking with you. This is why […]
What’s Your Plan to Re-Engage Lapsed Customers?
You’ve worked hard to obtain great customers, and you have an ongoing direct mail program to help retain them. But what happens […]
Is Investing in Data-Driven Messaging Worth It?
Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop marketing […]
What Makes Top Marketers Tick?
What are the world’s top marketers thinking as they enter 2018? Salesforce.com decided to ask them. Every year, the company surveys marketers […]
Planning an Event? You Need These 7 Items!
Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that […]