Better Copy Gets Better Results

When writing marketing copy for your direct mail, email, and other marketing communications, do you focus on features and benefits? If so, you might want to think again. Increasingly, marketers are using emotional and psychological triggers instead. One of the gurus...

Putting 1:1 Printing to Work

When we think of 1:1 printing, we tend to think of dedicated marketing campaigns designed to increase response rates and boost revenues. But smart marketers are taking it even further. They are incorporating 1:1 printing into the very fabric of their customer...