Personalized URLs (PURLs) for Direct Mail: The 2026 Strategic Guide
Integrating a digital follow-up with your physical mail can boost response rates by as much as 63%. This statistic highlights a critical shift in how…
Tag: marketing attribution
Mail Tracking for Business: A Strategic Guide to Direct Mail Visibility
The “send and pray” era of direct mail effectively ended when the USPS launched its Informed Visibility platform, yet many brands still treat their…
USPS Informed Delivery in 2026: A Marketer’s Guide to Integrated Direct Mail
With over 62 million active subscribers and a daily email open rate exceeding 68 percent, your physical mail is likely being viewed on a smartphone…