Mail Tracking for Business: A Strategic Guide to Direct Mail Visibility
The “send and pray” era of direct mail effectively ended when the USPS launched its Informed Visibility platform, yet many brands still treat their…
Tag: marketing attribution
USPS Informed Delivery in 2026: A Marketer’s Guide to Integrated Direct Mail
With over 62 million active subscribers and a daily email open rate exceeding 68 percent, your physical mail is likely being viewed on a smartphone…