E-Business Archives

Study: Cross-Channel Marketing Use Nearly Doubles

If you’re wondering whether it’s worth the effort to expand the number of marketing channels you are using and invest in deeper […]

An effective brand creates an enduring perception in the minds of your customers and distinguishes you from your competitors. An investment in […]

Digital marketing channels have an important place in the media mix, but as marketers have learned, the ubiquity of presence doesn’t necessarily […]

Increasingly, marketers are looking at the sales process as a set of stages, with each stage of the process requiring different types […]

Personalized marketing is in demand and is increasing exponentially. Did you know that marketers see an average increase of 20% in sales […]

What makes 1:1 marketing work? What turns an average campaign into an outstanding success? Is it the graphic design or the mailing […]

Did You Know? There is a buzz here! Linemark has completed the installation and G7 Certification of three new HP Indigo Digital […]

Want more sales? Use the power of print to fuel your drip marketing efforts. Drip marketing is the use of a consistent, […]

Over the last several years, much has been written about the benefits of measuring lifetime customer value (LCV). The theory is that […]

The sales letter, lift letter, and brochure tucked inside your direct mail package all share one purpose – to compel the reader […]