by Patrick Whelan | Feb 26, 2019 | Uncategorized
From a consumer perspective, there isn’t print marketing or digital marketing. It’s all just marketing. What consumers care about is the relevance of what you have to say. That’s why the most effective messaging starts with data. By gathering as much data about your...
by Patrick Whelan | Feb 18, 2019 | Uncategorized
With today’s tight budgets, every marketing dollar counts. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses or to people who haven’t lived at an address in 20 years. Investing in your mailing list can pay off big. But there...
by Patrick Whelan | Feb 6, 2019 | Uncategorized
You may have heard a new term circulating around the marketingverse, “omnichannel,” and wondered how it differs from a more familiar term, “multichannel.” What is the difference between the two and why does it matter? Multichannel is just that — multiple channels used...
