by Patrick Whelan | Sep 26, 2018 | Uncategorized
Your customers are a hot commodity. Everybody wants them. So how do you keep them loyal to you? Make your relationship so great that they don’t want to go anywhere else. Market in the age of “me.” Know your customers well enough to give them a personalized experience....
by Patrick Whelan | Sep 18, 2018 | Uncategorized
Which marketing technique works better? Communicating everything to your prospects all at once? Or feeding them pieces of your message over time? It depends on your marketing goals, but in many cases, the latter (called “drip marketing”) can be highly effective. Let’s...
by Patrick Whelan | Sep 11, 2018 | Uncategorized
Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal evidence tell us it’s true. As proof, look to Skinny Cow, which offers low-fat dairy treats. Skinny Cow uses print to drive...
