Print Design: Fixer Upper Style

One of the hottest shows on television is “Fixer Upper,” in which husband and wife team Chip and Joanna Gaines turn outdated and dilapidated homes into their clients’ dream homes. By tapping into the colors used by Joanna Gaines, the show’s designer, you can create...

Create Direct Mail with Stopping Power

Every day, thousands of marketing contacts clamor for your customers’ attention. What will make these customers stop and take the time to look at yours? Make them say, “Wow!” Think of the outer envelope as a storefront. Use it to grab attention with more than just...