Survey: Marketing Budgets Soar!

Every year, Target Marketing surveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” found that a whopping 10x more marketing budgets are increasing for 2019 than decreasing.  Great news! That’s the kind...

3 Messaging Strategies that Boost Results

One topic that has fascinated marketers for decades has been buyer psychology. What makes people buy? What types of messaging are the most likely to trigger response? By tweaking the wording even slightly, it’s amazing how much better your results can be. Let’s look...

Securing Your Customers’ Loyalty

Your customers are a hot commodity. Everybody wants them. So how do you keep them loyal to you? Make your relationship so great that they don’t want to go anywhere else. Market in the age of “me.” Know your customers well enough to give them a personalized experience....

Want Better Results? Drip It!

Which marketing technique works better? Communicating everything to your prospects all at once? Or feeding them pieces of your message over time? It depends on your marketing goals, but in many cases, the latter (called “drip marketing”) can be highly effective. Let’s...