by Patrick Whelan | Dec 5, 2018 | Uncategorized
Are you familiar with value engineering? It’s a fancy way of saying that you are scrutinizing every aspect of a project, whether a building renovation or a print campaign and making sure that you are maximizing the value of every dollar. Sometimes less expensive...
by Patrick Whelan | Nov 27, 2018 | Uncategorized
Every year, Target Marketing surveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” found that a whopping 10x more marketing budgets are increasing for 2019 than decreasing. Great news! That’s the kind...
by Patrick Whelan | Nov 20, 2018 | Uncategorized
One topic that has fascinated marketers for decades has been buyer psychology. What makes people buy? What types of messaging are the most likely to trigger response? By tweaking the wording even slightly, it’s amazing how much better your results can be. Let’s look...
by Patrick Whelan | Sep 26, 2018 | Uncategorized
Your customers are a hot commodity. Everybody wants them. So how do you keep them loyal to you? Make your relationship so great that they don’t want to go anywhere else. Market in the age of “me.” Know your customers well enough to give them a personalized experience....
by Patrick Whelan | Sep 18, 2018 | Uncategorized
Which marketing technique works better? Communicating everything to your prospects all at once? Or feeding them pieces of your message over time? It depends on your marketing goals, but in many cases, the latter (called “drip marketing”) can be highly effective. Let’s...
