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What Is Really Motivating Your Customers?

by | May 19, 2017 | E-Business

When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a magazine advertisement, those...

Study: Cross-Channel Marketing Use Nearly Doubles

by | May 3, 2017 | E-Business

If you’re wondering whether it’s worth the effort to expand the number of marketing channels you are using and invest in deeper integration between them, just take a look at the data. According to a study just released by the Interactive Advertising Bureau (IAB) and...