Targeting High-Value Millenials

Why must you target Millennials in your strategy? Because once their loyalty is secured, they are more likely than non-Millennials to share their love of your brand, product, or service with others. Furthermore, once you gain their loyalty, they will often spread the...

It’s all about Relationship Marketing!

  What makes 1:1 marketing work? What turns an average campaign into an outstanding success? Is it the graphic design or the mailing list? Is it segmented targeting? Those things are all important, but there is one ingredient that trumps them all. Creating and...