by David Ashton | Dec 21, 2015 | E-Business, Internet Solutions
Over the last several years, much has been written about the benefits of measuring lifetime customer value (LCV). The theory is that if you can determine the revenue potential of all of your customers, you can direct your marketing resources to the accounts that have...
by David Ashton | Dec 10, 2015 | Digital Printing, Internet Solutions
For customers first getting involved in 1:1 print marketing, the question that inevitably arises is, “How can I maximize my investment?” This question often creates great angst about how much data they have and whether or not that data is sufficient to personalize the...
by David Ashton | Nov 19, 2015 | E-Business, Mailing Distribution
The sales letter, lift letter, and brochure tucked inside your direct mail package all share one purpose – to compel the reader to complete and return the reply card. While most cards may never be returned, every card that is returned represents an interested...
by David Ashton | Nov 11, 2015 | E-Business
When it comes to developing marketing content for the B2B market, targeting by experience level matters. This is the conclusion of a survey of 700 global business executives by The Economist Group, which found that B2B prospects from Generation Next (up to 10 years...
by David Ashton | Oct 29, 2015 | E-Business, Mailing Distribution
When you think about evaluating the success of a marketing campaign, what comes to mind? For many marketers, it’s response rates. However, that just because someone “responds” by contacting you doesn’t mean that the campaign was profitable. The true measure of success...
