by David Ashton | Jul 28, 2014 | Bindery, Mailing Distribution
Do you include tear-off response cards or other forms in your direct marketing pieces? If so, do you send them blank? Or do you pre-fill them with readily available information (recipient’s name, address, product serial numbers, seminar dates) to make responses as...
by David Ashton | Jul 14, 2014 | Digital Printing, E-Business
What makes a high-performing company a high-performing company? According to a survey of more than 1,000 marketers, it’s a focus on personalizing customer experiences and using metrics to drive the creation of their creative. According to Adobe’s “Digital Roadblocks:...
by David Ashton | Jul 10, 2014 | E-Business, Internet Solutions
If you are a nonprofit, you know how critical direct mail is to your fundraising efforts. But do you know what motivates your donors to give (or not)? Most nonprofits might say that the most important factor is having a personal connection to the charity or to the...
