by David Ashton | May 27, 2014 | E-Business, Internet Solutions
Did you know that, even in today’s multichannel media environment, some customer segments are more difficult to reach by email than others? For example . . . • 41% of U.S. consumers aged 65+ still do not have Internet access. • 53% of U.S. consumers in this group do...
by David Ashton | May 20, 2014 | Digital Printing, Mailing Distribution
Most marketers define the success of a print marketing campaign in terms of what they gain — responses, conversions, or dollars flowing into the cash register. But you can also define success by the money you save. Let’s look at three ways 1:1 printing can improve the...
by David Ashton | May 14, 2014 | E-Business, Internet Solutions, Mailing Distribution
It is always critical to quantify the effectiveness of your marketing efforts. But how do you define success? Particularly with 1:1 printing, you have to use the right yardstick. If you are like most marketers, you might be used to thinking in terms of response rates,...
