by David Ashton | Mar 24, 2014 | Digital Printing, E-Business, Internet Solutions, Mailing Distribution
Want to knock your 1:1 (personalized) printing campaign out of the park? Do more than personalize the document. Use your data to describe and predict. The process starts with understanding what your customers look like. Do a basic database analysis. What is their mix...
by David Ashton | Mar 17, 2014 | Digital Printing
If you want great marketing results, it’s important to personalize text, images, and other content based on what you know about the recipient. But just dropping in data-driven content doesn’t guarantee success. Sometimes other factors can dull your results. Maybe the...
by David Ashton | Mar 7, 2014 | Linemark
On Thursday, March 6th, Governor Martin O’Malley and 15 business leaders from Maryland toured the 90,000 sq.ft. manufacturing plant of Linemark Printing, Inc. then sat down for a round table discussion on worker wages. With a balanced approach to investing in the...
by David Ashton | Mar 3, 2014 | Digital Printing, E-Business, Internet Solutions
There is not doubt — we love personalized print. We love it because it works. What’s important, however, is understanding why it works. Personalized print doesn’t boost response rates simply because it’s driven by data. When you look at the case studies and Webinars...
