Don’t Be Afraid to Say You’re Sorry

When most of us mess up, we’re likely to try to hide it from view. Especially in business, we don’t want our customers to know we’ve made a mistake. But sometimes a simple, personalized letter of apology can be a powerful tool to boost sales and cement customer...

Using Print to Support Inbound Marketing

One of the fast-growing categories of marketing is inbound marketing, or drawing prospects in using social media, SEO, blogs, and other online content. Using inbound marketing techniques, instead of you finding prospects, your prospects are finding you.  According to...

Good QR Code, Bad QR Code

QR Codes have been called the marketing tool that marketers love to hate. Why? Because so many seem to provide absolutely no value. Perhaps you scan a QR Code and it doesn’t go anywhere at all. Perhaps you get an error or the page to which the code points doesn’t...

Reactivating Inactive Customers

Want more customers? Try reactivating customers who haven’t purchased from you in a while. These are people who have already shown an interest in your company and your products by purchasing from you in the past.  When looking to boost sales, they are a natural place...