5 Reasons Print Still Rocks

Is print still relevant in today’s world of ubiquitous electronic media? Yes! Here are a few reasons not to overlook when you are planning your next marketing campaign. 1. Print adds a dimension to the media experience not possible with digital media. Print is warm...

Study: Consumers Still Love Physical Mail

What happens when you create a marketing promotion from a fictitious travel agency to test the effectiveness of standard envelopes, printed envelopes, self-mailers, wrappers, and email? RAPP Germany, a multichannel marketing agency, hired Neilsen to find out. With all...

Using Google Analytics to Track Your Progress

If it was your New Year’s resolution to improve the effectiveness of your marketing, how do you determine if it’s working? Since one of the benefits of 1:1 print marketing is the ability to drive traffic to your website, one of the ways to determine success is to use...