by David Ashton | Dec 30, 2013 | Internet Solutions
How much do you really know about your customers? If you know more than basic customer profile and purchase history, you know more than the overwhelming majority of mid- to large-sized marketers know about theirs. This leaves the door wide open for small and mid-sized...
by David Ashton | Dec 16, 2013 | Digital Printing, E-Business, Large Format
There is a reason retailers put samples and displays in high-traffic areas. People who can openly see and touch the merchandise are more likely to make a purchase. The same concept also works in print. People who interact with a printed piece are more likely to...
by David Ashton | Dec 10, 2013 | Digital Printing, E-Business, Internet Solutions
QR Codes give shoppers and other consumers access marketing or product information from their mobile phones, but do consumers actually prefer them? Will they scan these codes when other ways to access the information are available? For many, the answer is yes! Let’s...
by David Ashton | Dec 2, 2013 | Digital Printing
Everybody wants to go green these days. Did you know that one of the easiest ways to do that is to switch to digital and 1:1 printing? When you produce targeted, personalized, and on-demand documents using digital presses, you are greening your print marketing at the...
