by David Ashton | Sep 27, 2013 | Digital Printing, E-Business, Internet Solutions
1:1 printing. Personalized URLs. Multi-channel marketing. Today’s marketing strategy is a lot to absorb. Not surprisingly, when clients are transitioning from traditional marketing to personalized, on-demand, or multi-channel strategies, one of the questions we most...
by David Ashton | Sep 13, 2013 | Internet Solutions
Is print still relevant in today’s world of ubiquitous electronic media? Yes! Here are a few reasons not to overlook when you are planning your next marketing campaign. 1. Print adds a dimension to the media experience not possible with digital media. Print is warm...
by David Ashton | Sep 3, 2013 | Digital Printing
What happens when you create a marketing promotion from a fictitious travel agency to test the effectiveness of standard envelopes, printed envelopes, self-mailers, wrappers, and email? RAPP Germany, a multichannel marketing agency, hired Neilsen to find out. With all...
