by David Ashton | Jul 19, 2013 | E-Business, Internet Solutions
Want to energize your print campaign? Add demographic or psychographic segmentation and personalization. Want to energize your print campaign even more? Combine print with other media to amplify its effect. The most common cross-media campaigns these days are print...
by David Ashton | Jul 12, 2013 | E-Business
When most of us mess up, we’re likely to try to hide it from view. Especially in business, we don’t want our customers to know we’ve made a mistake. But sometimes a simple, personalized letter of apology can be a powerful tool to boost sales and cement customer...
by David Ashton | Jul 2, 2013 | E-Business
One of the fast-growing categories of marketing is inbound marketing, or drawing prospects in using social media, SEO, blogs, and other online content. Using inbound marketing techniques, instead of you finding prospects, your prospects are finding you. According to...
