Linemark Announces Support of 10th Annual Paralyzed Veterans Golf Open

Critical event raises funds for PAVE program to support and address issue of veteran employment

LANSDOWNE, Va., June 23, 2017 — Linemark Printing, Inc. announced its support and sponsorship of the 10th annual Paralyzed Veterans Golf Open, a full day event that brings together veterans, their caregivers and families, business leaders, military and government officials. This is the 10th year that Linemark has supported the PVGO, a unique event that enables paralyzed veterans and disabled military members to play golf alongside professional athletes and other supporters and showcase the latest adaptive sports technology.

We would also like to congratulate David Ashton for being honored with the Phil Halcomb Patriot Award for service to our veterans and the event. “We are grateful for the service and sacrifice of our military and proud to be part of an event that makes a meaningful difference in the lives of our disabled veterans,” said Ashton, EVP/Partner Linemark.

Since its inception in 2008, the PVGO has dedicated 100% of funds to Paralyzed Veterans of America’s Paving Access for Veterans Employment (PAVE) program, which provides free, one-on-one career assistance, benefits counseling and support to any veteran or family member, as well as assistance to employers committed to hiring veterans.

This year’s event is expected to raise more than $450K for PAVE, one of the fastest growing and most effective efforts to prepare and employ our nation’s veterans. To date, the PVGO has raised $3.2M since its inaugural event in 2008, and more than 5,000 veterans and military caregivers have been positively impacted through the program’s personalized training and assistance.

“We are honored to welcome Linemark as a sponsor of this year’s PVGO, and grateful for its contributions and support,” said Al Kovach, national president of Paralyzed Veterans of America. “We could not have continued to host the PVGO for the last ten years, and provide such meaningful care for veterans, their families and caregivers without the commitment of our sponsors.”

The PAVE program provides free one-on-one career assistance, benefits counseling and support to all veterans, their families, and their caregivers. The program specializes in assisting disabled veterans seeking to re-enter the workforce. PAVE’s masters-level certified vocational counselors placed one veteran, caregiver, or family member per day last year.  To learn more, visit http://www.pva.org/veterans-employment

About Paralyzed Veterans of America

Paralyzed Veterans of America is the only congressionally chartered veterans service organization dedicated solely for the benefit and representation of veterans with spinal cord injury or disease. For 70 years, Paralyzed Veterans has ensured that veterans have received the benefits earned through their service to our nation; monitored their care in VA spinal cord injury units; and funded research and education in the search for a cure and improved care for individuals with paralysis. As a partner for life, Paralyzed Veterans also develops training and career services, works to ensure accessibility in public buildings and spaces, provides health and rehabilitation opportunities through sports and recreation and advocates for veterans and all people with disabilities. With more than 70 offices and 34 chapters, Paralyzed Veterans serves veterans, their families and their caregivers in all 50 states, the District of Columbia and Puerto Rico. (pva.org)

About Linemark Printing Inc.

Linemark is an intensely customer focused company delivering robust & innovative communications solutions to a client base of associations, corporations, and non-profit organizations. The 90,000 sq. Ft. National headquarters is located within close proximity to the Washington DC / Baltimore Metro areas. As one of the leading and fastest growing communications companies in the country, Linemark has made their mark with best in class, technology driven, and measurable client results.

 

3 Steps to Maximizing a Great Event!

Have an event coming up? In-house seminar? Booth at a trade show? Whatever your event may be, you want to maximize your investment by ensuring that the people who commit to coming actually show up. There are three steps to making sure you get the highest attendance possible.
1. Promote your event with early teasers.
People mean well, but even if they have RSVP’d, they can get distracted and end up doing something else. Keep them focused on your event with pre-event teasers, whether by email or mail, to keep them interested and their attendance top of mind.
2. Drip detailed information by mail.
Build interest with more detailed information. If it’s a seminar, mail out a detailed presentation schedule with speaker bios. If it’s a trade show, send full-color brochures of products on display at the show. Create an interactive and cross-channel experience by sending them to entertaining and informative videos using QR Codes, augmented reality, or even embedded video screens. Customize the brochures to that specific event so everything they see in the brochure is relevant to their upcoming experience.
3. Reward attendance with in-event gifts.
Have something planned to give away once they attend the event? Let them know what is in store for them and what they will miss if they don’t show up. Maybe it’s a custom-printed t-shirt, a personalized book, or a 3D printed model. Whatever it is, ensure that it has real value to the recipient and is something they don’t want to miss.
Looking for more ideas for making your event its best? Give us a call!

About Linemark Printing Inc.

Linemark is an intensely customer focused company delivering robust & innovative communications solutions to a client base of associations, corporations, and non-profit organizations. The 90,000 sq. Ft. National headquarters is located within close proximity to the Washington DC / Baltimore Metro areas. As one of the leading and fastest growing communications companies in the country, Linemark has made their mark with best in class, technology driven, and measurable client results.

What Is Really Motivating Your Customers?

When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a magazine advertisement, those elements are critical. But the reasons people buy can also be more complex.

Particularly in the B2C environment, emotional factors are often at play. For example, if you are selling exotic vacations, you aren’t just selling a cost-effective hotel with great food and a seafront view.

  • You are selling relaxation.
  • You are tapping into the desire to escape from the daily grind of meetings, presentations, and child rearing.
  • You are selling the desire to be catered to.

Tapping into these deep emotional wells can help you sell more. Instead of mailing a postcard with the headline, “Get 25% off plane tickets today!” Try, “Don’t you wish the office were a Thousand Miles Away?” Or, “Isn’t It Time that Someone Pampered YOU?”

Think about a parent dreaming of excitement beyond the children’s homework, playing shuttle for soccer practice, and meetings for the PTA. A trip offering whitewater rafting, bungee jumping, and skydiving might tap deep emotional needs for adventure. Try a postcard with an image of the face of a skydiver, wide-eyed and exhilarated—cheeks flapping in the wind—that says, “You, too, can FLY!”

Whether you are developing direct mailers, sales letters, or magazine ads . . .

  • Think about unmet frustrations and deeper emotions that might drive recipients to make a change.
  • List the potential motivators. To be recognized at work? Get a promotion? Be challenged? Break out of the mold? Feel empowered, youthful, and sexy?
  • Show — don’t tell. Use the power of graphics to tell a story.

Emotions are powerful marketing tools. Emotionally driven purchases tend to be less price-sensitive and more spontaneous. The medium of print has the ability to tap into those emotions and motivate behavior in a way that no other medium can do. Take advantage of it!

About Linemark Printing Inc.

Linemark is an intensely customer focused company delivering robust & innovative communications solutions to a client base of associations, corporations, and non-profit organizations. The 90,000 sq. Ft. National headquarters is located within close proximity to the Washington DC / Baltimore Metro areas. As one of the leading and fastest growing communications companies in the country, Linemark has made their mark with best in class, technology driven, and measurable client results.

Study: Cross-Channel Marketing Use Nearly Doubles

If you’re wondering whether it’s worth the effort to expand the number of marketing channels you are using and invest in deeper integration between them, just take a look at the data.

According to a study just released by the Interactive Advertising Bureau (IAB) and Winterberry Group (April 2017), nearly 60% of U.S. digital marketing and media practitioners now engage in cross-channel marketing. This is up from 33% one year ago.
It’s no wonder. SailThru finds that 72% of consumers would rather connect with brands and businesses through multi-channel, and in a B2C environment, multi-channel B2C campaigns realize a 24% greater return on investment. Multichannel shoppers also spend 3x more than single channel shoppers.
Not surprisingly, marketers are increasing the number of channels they use. More than half (52%) of marketers now use 3-4 marketing channels. This is up from 44% of marketers one year earlier (DMA).
Here’s another 52% statistic you should know—52% of multichannel marketers say they “usually” or “always” hit their financial targets! (CMO by Adobe)
Want to be among them? Here are some of the channels you should be integrating:
• Print
• Email
• Social media
• Web
• Events
• Mobile
• Out-of-home
• Video
The trick isn’t simply using more channels, however. It’s not about volume—it’s about strategy. It’s about integrating the right channels at the right time to reach the right prospects on the channels they use most.
This can be daunting, especially if you have limited resources to invest. The good news is that you don’t have to go it alone. Let us help you navigate the multichannel world and create campaigns that use the right mix of channels for your products, target audience, and marketing goals.

About Linemark Printing Inc.

Linemark is an intensely customer focused company delivering robust & innovative communications solutions to a client base of associations, corporations, and non-profit organizations. The 90,000 sq. Ft. National headquarters is located within close proximity to the Washington DC / Baltimore Metro areas. As one of the leading and fastest growing communications companies in the country, Linemark has made their mark with best in class, technology driven, and measurable client results.

Benefit from Effective Branding Today!

An effective brand creates an enduring perception in the minds of your customers and distinguishes you from your competitors. An investment in branding can pay off in many ways.

Increase mind share. When you want a cola, you think of Coca-Cola or Pepsi. If you need a bandage, Band-Aid comes to mind. Are you top-of-mind in your market segment? The sensory components of printed materials engage readers on an emotional level, connecting customers to your brand in a way electronic marketing can’t match. Consider incorporating a gloss varnish, embossing, a distinctive die cut, or one of the many textures now available in papers and other substrates.

Build loyalty. A memorable experience with a quality brand creates loyalty, which translates not only into the likelihood of a repeat sale but also an increased probability that the customer will buy related items from the same brand.

Benefit from referrals. People who have never used your product or service may still recommend it if they’ve encountered your brand enough times to develop a sense of familiarity. Printed collateral can be more visible to the casual observer as the prospect doesn’t have to consciously seek out your message. Include your social media information on your printed products.

Command a premium price. A powerful brand can lift your product or service out of the ambit of a commodity, so you have buyers eager to pay more for what you’re selling. Many companies sell coffee, so what makes people stand in line and pay top dollar at Starbucks?

Lower your marketing cost in the long run. Although you have to invest resources to create a strong brand, once it is established you can maintain it without having to re-tell your story. Many budget-conscious marketers rely heavily on electronic media, but research shows that people still prefer print. We simply don’t have the same visceral reaction to an e-brochure as a professionally printed piece.

Less risk for the consumer equals more sales for you. If someone is put on the spot to make a decision, he will most likely choose the brand-name supplier. Consider monthly postcard marketing so prospects interact with your brand regularly. Printed materials have the advantage over electronic media based on portability and permanence.

Building an effective brand is a continuous process. Evaluate your brand’s market position periodically to make sure it’s fresh and relevant.