Tap the Subconscious, Win the Sale!

Want to create direct mail that motivates to action? Take some tips from the advertising industry. These tips are based on human psychology that smart advertisers know. Don’t miss out! People like to be part of something new. If something exciting is going on, they...

Don’t Ditch Your Data – Fix it!

Think you don’t own enough data to do personalized marketing? That might not be the case. Often marketers do own enough data, but that data is not centralized or is incomplete or inaccurate. If you fall into the latter category, the answer isn’t ditching your...