Can 1:1 Print Save You Money?

When we think of 1:1 marketing, we think about higher response rates, increased customer loyalty, and larger order sizes. But how about lowering the cost of business? Because marketers often think of personalization as increasing the cost per piece, the idea of using...

Inside “the Best of the Best”

How is a “best-in-class” marketer defined? What makes these companies different? According to the Aberdeen Group, best-in-class marketers are defined as being in the top 20% of industry performance in process, organization, industry knowledge, technology, and sales...

Direct Mail Bloopers

When it comes to successful personalization, everything hinges on the database. It’s critical to keep your data clean and up to date. Here are some hilarious stories of what happens when you don’t. These true tales are taken from LinkedIn’s Direct Mail discussion...