Tear-Off Cards Make Responses Easy

Do you include tear-off response cards or other forms in your direct marketing pieces? If so, do you send them blank? Or do you pre-fill them with readily available information (recipient’s name, address, product serial numbers, seminar dates) to make responses as...

What Motivates Charitable Giving?

If you are a nonprofit, you know how critical direct mail is to your fundraising efforts. But do you know what motivates your donors to give (or not)? Most nonprofits might say that the most important factor is having a personal connection to the charity or to the...