Multichannel Marketing Means Mobile Optimization

According to data from Campaign Monitor, more email is now opened on a mobile phone than any other device. Here is a look at email activity in 2013: • 41% mobile • 28% desktop • 22% webmail This data is based on more than 1.8 billion email opens with nearly 22 billion...

4 Steps to Deepening Customer Loyalty

Your customers are your most precious assets, so here are some great ideas for hanging onto them. In this post, we want to look specifically at how 1:1 printing can be used to increase customer loyalty and achieve your marketing goals. 1. Get to know your customers....

Highlight Color Brings in the Dollars

While color is a powerhouse in any type of marketing, you don’t always have to use four-color process to improve your response rates. In fact, the State of California Franchise Tax Board (FTB) shows that strategically placed highlight color can result in huge bottom...

Have You “Touched” Your Customers Recently?

How often do you reach out and “touch” your customers with some kind of marketing contact? Only when you are selling something? Or when it’s time to send a bill? If so, then you need to rethink your strategy. Successful marketers have regular contact with their...