5 Reasons Print Still Rocks

Is print still relevant in today’s world of ubiquitous electronic media? Yes! Here are a few reasons not to overlook when you are planning your next marketing campaign. 1. Print adds a dimension to the media experience not possible with digital media. Print is warm...

Study: Consumers Still Love Physical Mail

What happens when you create a marketing promotion from a fictitious travel agency to test the effectiveness of standard envelopes, printed envelopes, self-mailers, wrappers, and email? RAPP Germany, a multichannel marketing agency, hired Neilsen to find out. With all...