Simple Database Fix Can Save You Money

If you look carefully at your customer database, you will most likely find a high number of duplicates. What are these duplicates costing you? More than you might think. Creating duplicates is easy. All a customer must do is contact or order from you more than once....

5 Best Practices for 1:1 Success

What determines success with a 1:1 (personalized) print campaign? Best practices! Knowing today’s best practices can make the difference between good campaign and a great one. Let’s look at five best practices for 1:1 (personalized) print marketing that all marketers...